We ordered a few dozen "member copies" of Nathan's Adventure in the Other-Other Land, to give as gifts and such, since Christmas is coming up. They have been drawing a fair bit of attention and sales around my office, over the past few days. It doesn't hurt that the illustrator's mom works there, too :).
Some people have asked whether we would rather that they buy from Amazon, or purchase a paper copy directly from us. It's a good question. On the one hand, you want to close the sale right then and there, via hand selling. On the other hand, you want the validation and rankings hit of an Amazon sale.
So, I decided to go with the immediate sale, but follow up with a gifted copy of the Amazon ebook. That way, the sale is recognized by Amazon's algorithms at some level, and the buers can also do an Amazon Verified Purchase review, should they so desire. On Amazon, we are bundling a free copy of the ebook with copies of the print book, so this gifting of the ebook amounts to the same thing for the consumer, which only seems fair.
We have priced the two alternatives in such a way that the profit is about the same. The gift might also build some goodwill, and result in sales of some other books by the writer, Helena Puumala.
Anyway, those are my thoughts on the matter.